Gambling is one of the few sectors that had thrived, particularly during the pandemic lockdown, when everyone was bored at home. When limitations were at their most severe, many people took advantage of the situation. They spent their days on their mobile devices, hoping to take advantage of the lockdown and relieve boredom by winning a large sum of money by playing various gambling games.
However, betting firms saw massive growth in the sector and gained more and more money due to the limitation of entertainment sources by relieving people’s boredom. However, one should consider if these circumstances were suitable for people to spend their free time gambling as a source of fun, or whether it affected people’s risks by turning them into obsessive gamblers from novices. Contrary to popular belief, dark UX patterns are pervasive in leading the world more and more towards the gambling world online.
The design hooks the players
You may be mistaken if you believe that gambling is addictive because of the games that are played. Players may not understand it, but the design is what draws them to gambling. This is because of the black patterns that have been used to increase player involvement on gambling websites. These dark patterns exist exclusively to distract, trap, and exploit the players’ flaws.
These designs are then combined with thoughts of earning money, prompting people to engage in one more round of betting that never ends. Though some people may be susceptible to these concepts, it is worth noting that they are entirely lawful.
The attractive light and sound
If you’ve ever visited a gambling website, you’ll notice that it’s full of enticing lights and sounds. The superb visual and audio quality of these gambling websites undoubtedly encourages gamers to spend more and more time on them. As a result, it’s tough to distract people or move them out of their gaming zone after they’ve been wholly absorbed in these fantastical realms.
There is an abundance of evidence that these features, ranging from the tiniest coin-dropping sounds to the game’s background sounds, stimulate users to risk more by activating the release of dopamine, which adds to the pleasure of gambling.
Unlocking rewards progressively
As you go through a game, you tend to advance to higher levels. As you progress, you will come across reward chests containing various fascinating and unique rewards. These treasures and awards are intended to draw your attention to the games and keep you coming back for more, resulting in more time and money spent.
The psychology of near-miss moves
When playing a game, it’s common to come close to winning but lose in the end. So, to keep testing your luck, you continue to play in the hopes of winning at some point. These techniques are meticulously implemented on gambling websites as a dark UX patterns to keep gamers wanting more and make it challenging to leave the site.
There is no doubt that the above patterns are widely used in the gaming industry to keep its customers interested. However, they are merely methods for the gambling industry to raise money while amusing the general population.