You may not recall it, but you may have accidentally visited a website and now find it impossible to escape the trap of playing games on that website. Yes, you guessed it, you’ve been trapped in the labyrinth of that gambling website’s dark patterns. Although few people are aware of it, everyone has fallen victim to the dark patterns used in gambling websites and other types of gaming websites and apps. But how do these sites manage to achieve it? We’ll look at that in more detail in the section below.
Enticing visuals and audio
Gambling websites are undoubtedly quite appealing. They indeed devote a significant amount of effort to developing them since the more attractive their website is, the website more people will draw to it. As a result, they emphasize creating a visually appealing website with high-quality images and videos of the games and more excellent audio so that players can fully enjoy the games while staying on the website and spending more money.
Interactive nature of the websites
Gambling is supposed to make money from the players. To make the websites more engaging, gambling companies ask UX designers to create the websites as interactive as possible, giving the players the feeling that they are being paid attention to and in an authentic land-based casino. The interactive nature of these gambling websites makes the gamers feel important, causing them to return more and more again.
The user interface
In gambling websites, the user interface is also given a lot of thought to provide gamers with a convenient manner to gamble. The designers ensure that the websites they create are user-friendly, allowing players to simply navigate the games they want to play. These are undoubtedly a trap set by website designers that make sure to suit the needs of the players by allowing them to readily access the games they want to play, resulting in them spending more money and handing it over to the online casinos.
The use of colors
Strange as they may seem, colors also play a significant function in luring more gamers to gambling websites. Each color has its own meaning, allowing casinos to tailor their color schemes to suit specific demands and target audiences. However, the most common color seen on gambling websites is blue, representing trust because customers must trust the online casino they are playing at. On the other hand, vibrant colors attract young people, and a dark background with a combination of red and black usually indicates the website’s dominance over the players.
Gambling is intended to tempt people to trade with their money, and bringing casinos online through gambling websites has made it easier for the gambling industry to make more money. However, with so much information available, individuals may now be more cautious about spending their money. They should become more aware of UX designers’ methods to get more money from the general public.