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“Ethics, Addiction And Dark Patterns”
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Addiction By Design: Machine Gambling
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You may not recall it, but you may have accidentally visited a website and now find it impossible to escape the trap of playing games on that website. Yes, you guessed it, you’ve been trapped in the labyrinth of that gambling website’s dark patterns. Although few people are aware of it, everyone has fallen victim to the dark patterns used in gambling websites and other types of gaming websites and apps. But how do these sites manage to achieve it? We’ll look at that in more detail in the section below.
Enticing visuals and audio
Gambling websites are undoubtedly quite appealing. They indeed devote a significant amount of effort to developing them since the more attractive their website is, the website more people will draw to it. As a result, they emphasize creating a visually appealing website with high-quality images and videos of the games and more excellent audio so that players can fully enjoy the games while staying on the website and spending more money.
Interactive nature of the websites
Gambling is supposed to make money from the players. To make the websites more engaging, gambling companies ask UX designers to create the websites as interactive as possible, giving the players the feeling that they are being paid attention to and in an authentic land-based casino. The interactive nature of these gambling websites makes the gamers feel important, causing them to return more and more again.
The user interface
In gambling websites, the user interface is also given a lot of thought to provide gamers with a convenient manner to gamble. The designers ensure that the websites they create are user-friendly, allowing players to simply navigate the games they want to play. These are undoubtedly a trap set by website designers that make sure to suit the needs of the players by allowing them to readily access the games they want to play, resulting in them spending more money and handing it over to the online casinos.
The use of colors
Strange as they may seem, colors also play a significant function in luring more gamers to gambling websites. Each color has its own meaning, allowing casinos to tailor their color schemes to suit specific demands and target audiences. However, the most common color seen on gambling websites is blue, representing trust because customers must trust the online casino they are playing at. On the other hand, vibrant colors attract young people, and a dark background with a combination of red and black usually indicates the website’s dominance over the players.
Gambling is intended to tempt people to trade with their money, and bringing casinos online through gambling websites has made it easier for the gambling industry to make more money. However, with so much information available, individuals may now be more cautious about spending their money. They should become more aware of UX designers’ methods to get more money from the general public.
The gaming industry is heavily reliant on the appropriate kind of design for success. With gaming websites launching online gambling, it has become more crucial for businesses to attract more clients to increase revenue. As a result, casino websites are similar to a storefront that relies solely on online visibility. As a result, they must be completely personalized to the targeted user’s requirements and desires. Companies can accomplish this by doing thorough market research and implementing those ideas to develop the website.
Colors have always played an integral part in the success of an online business that helps in attracting more and more customers. Similarly, colors play an essential role in the designing of a gambling website too. How does it do it? We will give you answers to this question in the following section.
Using colors is a great idea, but not for gambling websites!
Gambling websites have to be exciting and entertaining in order to attract more players towards themselves and retain the old players. To do this, regular websites use bright colors to attract customers. However, in the case of gambling websites, since they have to keep the players enticed at all times, these websites prefer using a dark background with contrasting fonts and attractive graphics to make the website more appealing and unique.
The dark theme shows the personality of the websites.
Although dark theme websites are not for everyone, gambling companies are masters of using dark themes on their websites. Dark backgrounds are commonly used in websites to give a sense of authority and power over visitors. Gambling companies use dark-themed themes on their websites, which may not necessarily convey the idea directly.
These websites, however, take the users’ time and money by plainly introducing colorful games that pop out against the dark background, enticing new gamers, or retaining them existing players on the website.
Colors that one should implement on gaming websites to target that audience
Diverse colors imply different responses from people. As a result, picking the right color is essential while developing a website, especially for a gambling website.
Blue is a popular color in casinos because it symbolizes trust. This hue is significant in the case of a gambling website as customers have to place their trust in the casino with their money, and the games they play must be fair.
Using a mix of black and red, or vice versa, on the other hand, usually indicates a powerful and male-dominated gambling website. On the other side, gold and white are employed for female-oriented sites, while orange emits more joyful and lively vibes, attracting more young people.
Colors, without a doubt, have a significant part in the success of a gaming website. However, to attract more clients, companies should pick the colors appropriately. Websites should also feature designs in order to make them more appealing. If you get this bad, your customer numbers will drop, and you’ll risk going out of business as clients rush to others who can better suit their demands.
A terrible design is typically the result of laziness, mistakes, or dozens of new foolish errors. Antipatterns are the name given to these patterns. However, if we dig deeper, we’ll discover that there’s another type of terrible design pattern, one that’s been designed with great care and a thorough sense of human psychology to persuade users to do activities they wouldn’t have done usually. Dark Patterns are a term used to describe the dark side of design.
Gambling websites are notorious for utilizing bad designs, such as black patterns, which encourage clients to visit the sites more frequently and spend their own money, further increasing the casinos’ revenue. Below are a few examples of how gambling websites employ dark UX patterns to manipulate their customers psychologically.
The user experience and the user interface highly contribute to the psychological aspect
In the construction of websites and apps, the user interface (UI) and user experience (UX) are two areas of design that are heavily examined. Industries that have included these in their design phase have seen a significant enhancement in their goods or services, as well as their interactive features.
The increased usage of UI/UX layout has caused a spike in research in the field by industry professionals. A substantial amount of study has revealed how social media employs gambling strategies such as slot machines that are subtly incorporated into our screens. These commercials also lead to psychological addictions to various gambling games, allowing people to try their luck at the games they play.
A combination of gaming and social media
Almost everyone in today’s society is a member of at least one social media network. As a result, gambling companies perceive it as a benefit and come out to promote their games somehow. So, when you’re browsing through the posts on your social media or playing game, you’ll generally notice an advertisement promising that if you play their game, such as bingo, slots, or any other jackpot game, you may win a large sum of money.
You will be readily enticed by those offers and will register and spend money on their website. This demonstrates how they control your psyche to get you to spend your hard-earned money on unnecessary and overpriced games.
Alluring players with bonus offers
Suppose you just want to play the free games available on the gambling websites, you visit the website, and as soon as it gets opened, you see these huge windows promising you free bonuses when you register on their website. These are indeed a way to play with and trap your psychological mind. Looking at those bonuses, you will feel that you are earning extra money. However, you are not. Instead, you are just making your way into spending more money because once you fall into the trap of gambling websites, it is difficult to get out of it.
Customers’ psychological behavior is a factor to consider when running a business. Gambling websites do the same thing, tailoring their sites to their clients’ needs and psychological tendencies. As a result, it is critical to take precautions when participating in the gambling games presented to you on purpose.
The majority of us have played casino games with our buddies. These games may be a lot of fun up to a point. Gaming, on the other hand, taps into a component of the human psyche that fosters dangerous behaviour, and many individuals have stories of friends or family members who have lost everything as a result of gaming.
The majority of casinos make use of video gaming equipment such as slot machines and other electronic gadgets. These machines are extremely profitable, accounting for up to 70% of US casino revenues. They are also instances of user experiences that are intended to affect user behaviour.
It’s intriguing to watch how gambling companies defend their source of income: they depict it as pleasant and enjoyable while claiming to assist individuals who have gambling problems. They do, however, engage in a number of “optimizations” behind the scenes that encourage gamblers to spend and play more without becoming exhausted.
The website is meant to stimulate your interest
Seduction, as in many other relationships, is the first stage in gambling. A casino is a well-designed experience that promises joy, pleasure, and riches via the use of mesmerising lighting, music, and imagination. It’s no surprise that the gambling machines are branded with popular culture themes: they’re supposed to calm you, appeal to you, or instil a desire for a new, higher social position in you. It may be tough for you to believe, but this stuff works.
The many designs casino website designs
Video slot machines are made to be simple to operate and play. The learning curve is not too steep. Following your agreement to participate, a series of “dark patterns”—user interfaces meant to keep things interesting—is deployed.
The interface can prove to be a game changer
The user interface is meant to make you spend more time looking for the low bet or pay out button. Betting buttons, on the other hand, making it quite simple to continue playing or gamble it all.
You may be unaware of how many times you’ve lost since you’ve won a few little or medium prizes while playing, but you’ve still lost more money than you’ve won.
“Near misses” are a well-known tactic for making you feel as if you’ve just missed out on a massive profit. As a result of the excitement, dopamine is released in your brain, resulting in a natural high. This is analogous to the concept of “perceived scarcity,” which is commonly used in marketing to entice purchasers.
Slot machines and other electronic equipment are commonly referred to as “video gaming” in most casinos. It is also highly profitable, accounting for up to half of all casino income. These machines are also instances of interactive experiences that aim to influence user behavior. The way gambling businesses defend their revenue stream is interesting, as they portray it as friendly and entertaining while simultaneously promising to assist people with gaming addiction. However, they partake in a variety of optimizations while behind shadows to urge gamblers to spend and play more without quitting or wearing out.
Dark UX patterns deceive
Gambling is a lot like any other human connection. From the moment you step into a casino until you enjoy playing games there, casinos are designed to fool you with reasonable enjoyment, joy, and prosperity through a blend of lights, music, and fancy. People should be informed that these gambling machines feature pop culture elements.
They are unquestionably designed to make players feel at ease and draw to you in any way possible, creating desires for an increasingly higher social position. These also help to attract a growing number of gamers to themselves.
The in-game patterns are indeed a way to captivate people
Video gambling machines are made to be simple to approach and play. The training curve is short. Once you’ve been tricked into playing, various gloomy patterns, such as user interfaces, are used in the games to deceive you. And if you believe that your luck determines your outcome when playing slot machines, you are most likely mistaken. It’s because the casino machine’s software decides how to spin and where to stop!
Low bet buttons are usually hidden as a part of dark UX design
The majority of UX designers understand that a precise and visible plan of action is required to generate and grow the gambling industry. As a result, buttons such as ‘new account,’ ‘sign up,’ and other related icons are typically larger to draw attention to and advertise websites. On the other hand, options such as ‘delete account’ are always hidden, making it harder for gamers to locate the button, causing them to stay longer.
Likewise, these are used in gambling machines, where the larger buttons urge you to play more, but the controls that allow you to quit gambling are sometimes challenging to find and concealed from view.
The use of dark design in gambling machines
The aspects of the video gambling experience are developed to satisfy the user’s needs while also complying with the product’s goal, much like any other part of any website or software. The issue with video gambling is that customer needs are suffocated by a desire to keep using a program meant to intensify and abuse them. These aspects are constantly improved to improve the overall experience and draw in more gamblers.
Integrating business and customer needs is a tricky balancing act. Still, video gambling, however, points at the ethics and integrity of the activities bringing to light any dominating factor in any design decision resulting in the idea that it is nevertheless unethical to make more money by lying and tricking clients into participating in the activity.
Gambling is one of the few sectors that had thrived, particularly during the pandemic lockdown, when everyone was bored at home. When limitations were at their most severe, many people took advantage of the situation. They spent their days on their mobile devices, hoping to take advantage of the lockdown and relieve boredom by winning a large sum of money by playing various gambling games.
However, betting firms saw massive growth in the sector and gained more and more money due to the limitation of entertainment sources by relieving people’s boredom. However, one should consider if these circumstances were suitable for people to spend their free time gambling as a source of fun, or whether it affected people’s risks by turning them into obsessive gamblers from novices. Contrary to popular belief, dark UX patterns are pervasive in leading the world more and more towards the gambling world online.
The design hooks the players
You may be mistaken if you believe that gambling is addictive because of the games that are played. Players may not understand it, but the design is what draws them to gambling. This is because of the black patterns that have been used to increase player involvement on gambling websites. These dark patterns exist exclusively to distract, trap, and exploit the players’ flaws.
These designs are then combined with thoughts of earning money, prompting people to engage in one more round of betting that never ends. Though some people may be susceptible to these concepts, it is worth noting that they are entirely lawful.
The attractive light and sound
If you’ve ever visited a gambling website, you’ll notice that it’s full of enticing lights and sounds. The superb visual and audio quality of these gambling websites undoubtedly encourages gamers to spend more and more time on them. As a result, it’s tough to distract people or move them out of their gaming zone after they’ve been wholly absorbed in these fantastical realms.
There is an abundance of evidence that these features, ranging from the tiniest coin-dropping sounds to the game’s background sounds, stimulate users to risk more by activating the release of dopamine, which adds to the pleasure of gambling.
Unlocking rewards progressively
As you go through a game, you tend to advance to higher levels. As you progress, you will come across reward chests containing various fascinating and unique rewards. These treasures and awards are intended to draw your attention to the games and keep you coming back for more, resulting in more time and money spent.
The psychology of near-miss moves
When playing a game, it’s common to come close to winning but lose in the end. So, to keep testing your luck, you continue to play in the hopes of winning at some point. These techniques are meticulously implemented on gambling websites as a dark UX patterns to keep gamers wanting more and make it challenging to leave the site.
There is no doubt that the above patterns are widely used in the gaming industry to keep its customers interested. However, they are merely methods for the gambling industry to raise money while amusing the general population.
Most of us have participated in casino games with our friends. Up to a point, these games may be a lot of fun. Gaming, on the other hand, taps into a part of the human mind that promotes harmful behaviour, to the point that many people have stories of friends or family members who have lost everything due to gaming.
Most casinos use video gaming equipment such as slot machines and other electronic devices. These machines are enormously profitable, contributing for up to 70% of US casino profits. They are also examples of experiences designed to influence user behaviour.
It’s amazing to observe how gambling companies defend their income source: they promote it as friendly and entertaining while also claiming to aid individuals who have gambling problems. However, they engage in a number of “optimizations” behind the scenes that encourage gamblers to spend and play more without stopping or feeling weary.
The site is created to grab your attention
Seduction is the starting point for gambling, as it is for many other relationships. Walking through the doors of a casino is a well-crafted experience that promises fun, pleasure, and riches through a heady mix of lights, music, and imagination. It’s no surprise that the gambling machines are branded with popular culture themes: they’re meant to relax you, sexually appeal to you, or instill aspirations of a new, higher social standing. It may be tough for you to believe, but this stuff works.
The various patterns
Video gambling machines are designed to be simple to use and play. The learning curve is rather short. After you agree to participate, a sequence of “dark patterns”—user interfaces designed to keep things interesting—is installed.
The interface is helpful
The UI is purposely designed so that you spend more time looking for the low bet or pay out button. Betting buttons, on the other hand, making it quite simple to continue playing or gamble it all.
You may be unaware of how many times you’ve lost since you’ve won a few little or medium prizes while playing, but you’ve still lost more money than you’ve gotten back.
One of the most well-known strategies for making you feel as if you’ve just missed out on a significant benefit is “near misses.” This excitement causes dopamine to be released in your brain, resulting in a natural high. This is analogous to the concept of “perceived scarcity,” which is regularly used in marketing to influence customers.
Most of us have played casino games with our pals. These games may be a lot of fun up to a point. Gaming, on the other hand, taps into a portion of the human psyche that fosters destructive conduct, to the point that many individuals have tales of friends or family who have lost everything to gambling.
Slot machines and other electronic devices are examples of video gambling machines present in most casinos. These machines are extremely profitable, accounting for up to 70% of casino revenues in the United States. They are also instances of experiences meant to control user behaviour.
It’s fascinating to see how gambling firms defend their revenue source: they pitch it as sociable and enjoyable while simultaneously claiming to help those with gambling issues. However, behind the scenes, they engage in a variety of “optimizations” that urge gamblers to spend and play more without stopping or becoming exhausted.
How the site hooks you?
Gambling, like many other relationships, begins with a seduction period. Walking inside a casino is a meticulously constructed experience that promises fun, pleasure, and riches through a heady blend of lights, music, and imagination. It’s no coincidence that the gambling machines are branded with popular culture themes: they’re made to make you feel at ease, to appeal to you sexually, or to create aspirations for a new, better social position. You may find it difficult to believe, but this stuff works.
Video gambling machines are meant to be simple to approach and play. The learning curve is short. Once you’ve agreed to play, a series of “dark patterns”—user interfaces meant to keep things interesting, are implemented.
The interface is purposefully built such that you spend more time seeking for the low bet button or the pay out button. Betting buttons, on the other hand, make it very easy to keep playing or gamble it all.
You may not realise how many times you’ve lost since you win a few little or medium prizes while playing, but you’ve still lost more money than you’ve earned back.
“Near misses” are one of the most well-known techniques that make you feel as if you’ve just missed out on a big gain. This excitement triggers the release of dopamine in your brain, resulting in a natural high. This is comparable to the idea of “perceived scarcity,” which is frequently utilized in marketing to persuade customers that an offer is limited in time.
People were confined to their homes throughout the outbreak. During the lockdown, how were they going to satisfy their gambling addiction? They moved their attention to online casinos in order to try their luck at winning large. There are many of games to choose from on the internet. In reality, the epidemic resulted in a massive increase in the traffic of online casino players. They were no longer bored as a result of the internet debut of the casino.
It is quite simple to become addicted to online casinos. There are several techniques used by the gambling business to keep gamblers coming back for a little longer, hoping for one final victory.
The Dark Design
The dark patterns hold the players’ attention in a fascinating way. The money visions and life-changing numbers in sight make the gamers believe that this may be their fortunate day.
When a player is involved in an online casino, the website’s sound and lighting may make it impossible for the player to look away. This is done in order to keep the players’ attention for a longer period of time and keep them from leaving. Furthermore, the casino’s feel-good noises elicit the thrill of Vegas and provide gamblers with a dopamine high.
You will note that the majority of the patterns chosen are dark patterns in order to make the experience enjoyable for the participants. There is a demand for UX designers, particularly in this area. They are skilled in comprehending how to make the game more enriching and participatory.
The winning hand
When playing a casino game, players virtually always have a near-win experience. They believe that if they had played one more time, they would have come close to winning the money. Furthermore, the black design makes the game easier on the eyes and allows the player to keep playing without becoming visually weary.
The issue arises when players begin to chase losses. They have committed a significant sum of money halfway through the journey with the expectation of recouping it all. The website’s UI provides the authentic casino experience to the gamers’ homes. There is always hope for a great win, and the black pattern contributes to that feeling. As a result, setting a gambling restriction sweetens the winning experience. Otherwise, the game would leave a bad taste in your mouth and a dent in your money account.
During the pandemic, people were home-bound. How were they going to feed their gambling appetite during the lockdown? They shifted their focus to online casinos to try their hand at winning big. There are thousands of games available online. In fact, the pandemic saw immense growth in the traffic of online casino players. Now, they were not bored anymore, thanks to the online emergence of the casino.
It is easy to get hooked to online casinos. There are many tricks that the gambling industry uses to make the players stay back a little while longer, keeping them expecting one last win.
The dark patterns engage the players in an enthralling manner. The money visions and the life-changing amounts in sight make the players feel that this could be their lucky day.
Sounds and lights
When a player is immersed in the online casino, the sound and lights of the website might make it difficult for the players to look away. This is done to hold the players’ attention for a longer time and prevent them from leaving. Also, the feel-good sounds of the casino trigger the excitement of Vegas and give the players a dopamine rush.
You would notice that most of the patterns used are dark patterns to create the experience fun for the participants. There is a need for UX designers, specifically for this industry. They are adept at understanding the method of making the game enriching and interactive.
Near miss effect
When playing the casino game, the players almost always experience the near-win experience. They feel that if they played one more time, they had been close to winning the money. Also, the dark pattern makes the play easy on the eye and facilitates the player to keep playing without getting visually exhausted.
The problem starts when the players start chasing the losses. Halfway through the way, they have invested a great amount of money in the hope to win it all back. The interface of the website brings the actual casino experience home for the players. There is always hope for a big win and the dark pattern is a contributor in making the player feel so. Hence, when there is a limit set on gambling, it would sweeten the winning experience. Otherwise, the game would leave a bitter after-taste and a damaged bank account.